
These days, it is rare for a show to open cold on Broadway. With millions and millions of dollars at stake, it is becoming increasingly more common to see development productions of both straight plays and blockbuster musicals at regional and non-profit institutions. Long gone are the days of regular out of town tryouts in Hartford and Boston (although Cambridge's ART under the leadership of Diane Paulus is on fire with her Broadway transfers). Instead producers are opting to develop future Broadway hopefuls as far away from New York - either geographically or philosophically - as possible.
This trending model is a win for all those involved:
This summer, I've had the opportunity to view new works in all different stages of development. Some of these shows included:
This trending model is a win for all those involved:
- Non-profit and Regional Theaters: These theaters have the opportunity to offer their subscribers exciting Broadway-bound premieres. Seasons can be subsidized through enhancement money raised by commercial producers. And these institutions are now eligible to collect royalties from future commercial productions.
- Creative Teams: Creative teams have the luxury to develop their works further over time. There is no better way to determine what is working and what is not than to see a show on its feet and to observe audience reaction in real-time.
- Producers: Producers can invite potential investors to actually see a full production of the show before they commit to investing. Sometimes the show itself can serve as the best pitch.
This summer, I've had the opportunity to view new works in all different stages of development. Some of these shows included:
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I encourage you all to venture out this summer or fall to check out a new work. You never know - you may be one of the first to catch the next August Osage County or Avenue Q. As an audience member, your focus, laughter, tears, or indifference will play a key role in helping producers and artists shape the next great wave of Broadway shows!