This trending model is a win for all those involved:
- Non-profit and Regional Theaters: These theaters have the opportunity to offer their subscribers exciting Broadway-bound premieres. Seasons can be subsidized through enhancement money raised by commercial producers. And these institutions are now eligible to collect royalties from future commercial productions.
- Creative Teams: Creative teams have the luxury to develop their works further over time. There is no better way to determine what is working and what is not than to see a show on its feet and to observe audience reaction in real-time.
- Producers: Producers can invite potential investors to actually see a full production of the show before they commit to investing. Sometimes the show itself can serve as the best pitch.
This summer, I've had the opportunity to view new works in all different stages of development. Some of these shows included: